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Archive of the posts written by author: Gretchen Leatherwood.

How SEO can help your business grow


In today’s modern world, there is no doubt that the internet plays a major role in any business. If you want to succeed and expand your customer base, you will need to have a good standing online, and you need a quality website and proper Search Engine Optimization from a reliable firm that provides Boston SEO Services to companies in the area. However, in order to understand its importance you must first know what it is and in this article, we will briefly explain it to you and also tell you how you can find a reliable service provider.

What is SEO?

In layman’s terms, it is when your website is spruced up so that it will appear high onlhkbgnl Google, Yahoo or other search engines when someone types in certain words known as keywords. We all know that everyone turns to their smartphone or tablet when they want to find something many will simply “Google it” therefore, having your company website come higher is important because many people do not look further than the first three result pages.

SEO techniques

There are many techniques used when search engine optimization is performed. What is important is that the company you select uses organic methods and not those that try to trick the system. Search engines, use advanced algorithms to crawl the web and if your website is found to have used an automatic method, you may soon see that your site is nowhere to be found. Make sure the company you select to perform your SEO uses only reliable methods like high-quality backlinks and blogs with good metrics to optimize your website.

The reputation of the company

lfbgd.,xmOne factor that you cannot ignore is the track record of a company, you are considering. Make sure that they have done quality work for other clients in the past and that there are no complaints against them. Obviously, good work and quality service won’t be cheap, but the benefits will be far more when you see more people visiting your website and spending more time on it. You will soon notice that your customers are increasing which in turn will help your business grow.

When you want to get your website optimized for search engines, only use a service that you can depend on. Ask for references so that you can check their past work and feel safe that you will also get the proper service from them.




Tips For Improving Your LinkedIn Profile

Your LinkedIn profile can serve as great digital curriculum vitae. Business people and business will be taken seriously when you have a good online reputation. Your reputation should be represented in an organized and a professional manner on the social networks. These are some of the tips which will ensure that your LinkedIn profile is up to the expected standards.

Uploading a headshot

Statistics have shown that individuals who have included a photo on their LinkedIn profile receive more profile views and messages. You should avoid missing out on the potential connections and business by uploading your headshot. LinkedIn is one f the leading professional networks. You should, therefore, make sure that your photo conveys approachability and professionalism. Social and personal images should be avoided. This is a site meant for doing business but not for engaging your friends.

Listing your current employment

Some people use their LinkedIn profile as their digital curriculum vitae. If you are among these people, then you should allow the users understand what you do, whom you are and your current position. This means that you should include your company name, your title, and the and how long you have been in our current position. Users who have “up to date” positions will be discovered more in searches by recruiters and members as compared to those who do not update their profile.

Adding your location

Adding your current place of residence will help professional and businesses in your locality to find you. You might find someone in your area that is looking for someone having the knowledge and skills you have. Your location is one of the vital pieces of information which you should never forget to include in your profile.

Having a regular update of your skills

This will help the users to understand who you are and your field of specialization. Your profile should have an updated listof the skills you have acquired. In fact, according to Linkedln users who have more than five or more skills which are listed in their profiles receive more messages than the other Linkedln users.


Including a summary

This might seem to be one of the most daunting and longest tasks. You should take this opportunity in talking about your professional story. You should also include some of the basic ideas in summary. These ideas include your professional experience, your basic information, the goals you hope to attain, and your interests. This can be done by using a single paragraph.




Reasons Why Internet Marketing Fails

There are many people and business which have suffered from internet marketing due to various reasons. This article is going to highlight the common factors which have contributed to online marketing burnout. These factors can affect negatively affect your business.

Wrong business choice

This is one of the leading causes of burnout which lead to business failure. Some people are in the wrong business. You should always choose a business or engage in activities which you like. To avoid this, you should create a business model or business which resonates with you.

The wrong category or niche

A wrong nice can also lead to burnout. You could have picked a good business model such as a niche blog or affiliate marketing for selling your products, but is in the wrong niche which does not resonate you. If this happens, then you will get frustrated or even give up completely. You should avoid choosing a niche simply because you have seen working well with other people. Instead, you are advised to choose a niche which you love. This will help you in figuring out the best ways of monetizing it and making money from it. Choosing a niche which is in line with your passion is the key to the success of any business.

Lack of the appropriate systems

Nearly each business owner will agree that “systems will work, but people will fail.” For instance, one can make a lot of money online after successfully trying different methods. However, this can be very tricky. You will have to try different methods even though you are not sure if they will be successful. For a business to run efficiently, you are required to put in place all the necessary systems. The different systems can be obtained by searching online. The systems might appear simple but getting things done in the right way can be very tricky. Eventually, a system will be developed by doing things on a regular basis.

Not knowing enough

Internet marketing can be overwhelming and frustrating at times. Even though you could be having all the important pieces of the internet marketing puzzle, getting them right can turn out to be very tricky. Implementing what you have seen your competitors or the favourite marketers do might also not click. Could you be doing it the wrong way? Probably you are not doing enough of what is required. Figuring out how things are working can be very challenging. However, this can be solved by scaling back on the number of activities. Targeting a few things might help you in achieving your goals.